Hello everyone, in order to cross to the next stage of my class I was asked to create a customer personas.
Below is a sample gotten from a survey in a Surburb, for a family of 3 that desires a quality bedding that does not cost much and can service the family.
CUSTOMER PERSONAS
Name: Akan Paul
Age : 43
Occupation: Realtor
Education; College
Location: Surburb
Household: 3 people
Values: Desires convenience
Goals: To purchase quality beddings that's does not cost much.
Concerns:1) inability to make a choice due to the size of the family.
2) Income
Can you throw more light on what a “Customer persona” means?