Discuss 2. Digital Marketing Campaign.

Hello Everyone! How are y’all doing?

So today I will be discussing about “Digital marketing campaign “

First; I will be talking about a digital campaign that stood out for me in this course.

Secondly; the campaign I learned about during this course.

Thirdly; the campaign I would like to research about online.

What is a digital marketing campaign?

Digital marketing campaign is a well planned and well coordinated online marketing effort that a company or an individual apply to drive traffic (awareness), engagement (consideration), conversation (revenue).

There are whole lots of digital marketing campaigns but I’ll be focusing on just one(1) in this discuss.

Firstly;

One of the digital marketing campaigns that really stood out for me is the “Social Media Marketing”.

As we all know, social media has the highest number of active participants across all demographics. Also because, more than 50% of the world population is active on social media which makes it a good campaign channel for wide reach, high engagement and interactions with potential customers.

Now social media platforms like Instagram or Facebook boost your content, your social media presence and helps you reach a wide range of your target audience through the use of hashtags, Facebook marketplace, contest and giveaways, paid promotions, organic following and post, etc.

Because of its potential to reach a large number of people who can be potential customers and it’s ever evolving algorithm to penetrate more communities through Inclusiveness, social media campaigns have stood out to be a very resourceful campaign channel for me.

Secondly;

The campaign I learned about during my course study is the;

“Google ad pay-per-click” (PPC).

Thirdly;

The campaign I would like to research more about are; Search Engine Optimization (SEO)

And Search Engine Marketing (SEM)

I would like to know more about these marketing campaigns and how they both work relatively well to drive Engagements and Conversions.

This brings me to the end of my discuss prompt, Thank you for reading.

Please feel free to engage and share your insights.