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Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. WHAT YOU WILL LEARN *Understand both what personal branding means and what it means to inhabit their brand *Establish themselves on at least three social media platforms *Create a mission statement for their personal brand *Build a board of directors for their brand *Become familiar with the basics of digital security and reputation management *Create a system for on-going brand maintenance SKILLS YOU WILL GAIN *Personal Branding *Social Media *Management *Brand Management INSTRUCTOR *Kimberley Barker, MLIS Manager for Technology Education & Computing Claude Moore Health Sciences Library OFFERED BY *University of Virginia A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. SHAREABLE CERTIFICATE Earn a Certificate upon completion. 100% ONLINE COURSE Start instantly and learn at your own schedule. FLEXIBLE SCHEDULE Set and maintain flexible deadlines. COURSE LEVEL Beginner DURATION 1 month LANGUAGE English